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Bill Herrera

(805) 524-0103
502 Central Avenue
Fillmore, CA 93015-1921

We are located on the corner of Central Ave & 1st Street.

Mom & Dad said, Son, you and only you are responsible for the person you become. As you read this, I hope I made them proud.  I was born and raised In Santa Paula, CA. After graduating from the University of Southern California in 1985 with a BS Degree in Business, I went to work in the accounting department of a small computer company. My father owned the largest Dental Laboratory from Santa Maria to Los Angeles with 3 locations. He called me one morning out if the blue and said Son, I need help, gave my two week notice and I went to work for him as his General Manager/Chief Financial Officer. Five years later I had the opportunity to own my own business and opened my State Farm Insurance Agency in Fillmore CA, October 1, 1992. I am located at the intersection of First Street and Central Ave, right across the street from Fillmore High School, home of THE FLASHES! As they say the rest is history, 30 years later I enjoy coming to work every day and serving my policyholders who I consider my friends. I love talking to people about life and how insurance can help them plan for the unexpected.  My Agency partner Debbie Sanchez has been with me for 30 years. My mom recently retired after being with my agency for 15 years, at the young age of 80. Give us a call, we would love to be your Insurance Agency

Community Involvement & Awards:

2004 Business of the Year

2017 Life Achievement Business of the Year

Chamber of Commerce

Fillmore Volunteer Fire Department 25 years

2002 Firefighter of the Year

County Search and Rescue 10 Years

University of Southern California Golf Team 83-85

Rules Committee Junior Golf Association


Specialties include:

Life Insurance, Auto Insurance, Home Insurance , Supplemental Health Insurance, Business Insurance, Renters Ins, Commercial Auto and Workman’s Compensation


Claim to Fame – I’m pretty sure I hold the world record of receiving anti-venom after getting bit by a Rattlesnake.  112 Vials at a cost of well over $500,000.

Insurance Products Offered

Auto, Home, Property, Business, Life, Health

Other Products Offered

Banking, Home Loans

9am - 5pm
After Hours by Appointment
Call us 24 hours a day!
502 Central Avenue
Fillmore, CA 93015-1921
Map & Directions


English, Spanish
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Our mission is to help people manage the risks of everyday life and recover from the unexpected. Our goal is to help our customers and friends insure undiscovered and unrecognized insurance needs. We accomplish this through shared values-quality service and relationships, integrity and financial strength!

Kathy Herrera

Staff Assistant


Debbie Sanchez

Office Manager